![]() ![]() For example, if a website visitor were to ask a bot a question, or type in words that didn’t hit any of those specific keywords or phrases the bot was programmed to recognize, the bot would fail to understand. These bots are simple and limited when it comes to communication. Simple chatbots respond to pre-written keywords or commands programmed by a developer. Let's further our knowledge a little more before we dive into why we need chatbots. Think of a chatbot like little guides helping consumers find their way in and out of your website information. Chatbots are basically the same thing except the questions and responses are programmed rather than dependent on a human reading and responding to each message.Ĭhatbots help customers get from point A to point B as quickly and smoothly as possible without them feeling left behind or lost. They are programmed to closely mimic human behavior and interact with the website visitor in a conversational manner.Ĭhances are, you've used a live chat tool on a website. What is a Chatbot?Ī chatbot is a programmed chat interface a website visitor can interact with. and want to have control of the conversation.Ĭhatbots are the "easy" alternative that consumers are attracted to. They want answers to their questions now. They don't want to fill out a form and wait for someone to hopefully call them back. They don't want to call and ask for help. There are a countless number of additional examples we can insert here.Īs consumers, we are constantly searching for the next best widget that is going to make life easier.Įasier = Better The Marketing World is No Different.Ĭonsumers want easier ways to communicate with companies. You can now buy a car and have it delivered to your house, totally bypassing the hassle of haggling with a dealership. You can get a ride to just about anywhere in just a few clicks on your smartphone without ever talking to the driver nor pulling out any form of payment. You can take pictures of checks to deposit in your bank accounts, eliminating the need to go to the bank. Think about some of the everyday services we now rely on to make it through our ever-so-difficult lives. Like it or hate it, technology is being used to automate just about everything possible to make life easier. ![]()
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